The BRANDInsider crew traveled to Fashion Island in Newport Beach, California to see the latest model updates from Tesla Motors Inc. Fashion Island is home to Tesla’s OC retail showroom. We had the rare opportunity to interview George Blankenship, VP of Sales and Ownership Experience. George gave BI the inside scoop on a wide variety of … Continue reading »
May
10
Jeffrey Hayzlett – Adapt, Change, or Die Part II – V
Jeffrey Hayzlett, former Kodak CMO and bestselling author, joins BRANDInsider to talk about his latest book, Running the Gauntlet. In part II of our series, Hayzlett discusses the importance of driving through fear to make an impact in business and marketing. Leaders should recognize and take calculated risks. In part III he describes how a company is only as … Continue reading »
May
08
2013 Mazda CX-5 Spotlight & SKYACTIV Technology
BI spotlights Mazda and their new engine technology that will drive them to the future. John Abel , Marketing Director for Mazda North American Operations shares insight about the new 2013 CX-5 model and the integration of their SKYACTIV® Technology. 2013 Mazda CX-5 The CX-5 is the first to feature the new KODO – Soul … Continue reading »
Apr
30
2012 Jeep Wrangler-Call of Duty: MW3 Special Edition & ARCTIC Edition
BRANDInsider takes a look at Jeep’s marketing strategy as well as two new vehicles in their model lineup. Jim Morrison, Director of Jeep Product Marketing gave BI a personal tour of these two new exciting and capable vehicles. Both the 2012 Jeep Wrangler ARCTIC and the Call of Duty: Modern Warfare 3 Special Edition models certainly … Continue reading »
Apr
23
Jeffrey Hayzlett – Adapt Change or Die Part I
Jeffrey Hayzlett, former Kodak CMO and bestselling author, joins BRANDInsider to talk about his latest book, Running the Gauntlet. In part I of our interview Hayzlett tells us about his “Adapt, Change or Die” motto and the ongoing need to grow, change and adapt in business and marketing — no matter what level you are at in … Continue reading »
Mar
21
2012 Fisker Karma Uncompromised Responsible Luxury Part III
Fisker Automotive’s mantra, Pure Driving Passion, is the basis of the automaker’s efforts in marketing the 2012 Fisker Karma. The Karma is the “world’s first electric luxury vehicle with extended range.” In part III, our final webisode in this series, we take a closer look at Fisker’s brand messaging, brand strategy, and marketing. Fisker’s Niche … Continue reading »
Mar
12
2012 Honda CR-V Walk Around
In this BRAND Insider episode we interviewed Chris Martin, spokesperson for Honda as he walks us around the new 2012 Honda CR-V. This is the fourth generation of CR-V since it was first manufactured in 1995. According to Martin, the Honda CR-V has been the best-selling SUV in America for the last four years. The … Continue reading »
Feb
28
Brand Spotlight – Lexus and the new 2013 GS 350
In this edition of BRANDInsider we get up close and personal with the all new 2013 Lexus GS and shed new light on the shifting trend in brand direction and their consumer demographics. 2013 Lexus GS – The New Face of Lexus The 2013 Lexus GS 350 model represents a new, bolder, more aggressive direction … Continue reading »
Jan
18
2012 Fisker Karma Uncompromised Responsible Luxury Part II
Passion, style and performance drive the direction of the 2012 Fisker Karma. The Karma is the “worlds first electric luxury vehicle with extended range.” In part II of our profile we take a closer look at what Fisker calls, “Uncompromised Responsible Luxury™.” The Karma’s design philosophy offers some unique and clever features and attributes that … Continue reading »
Jan
10
2012 Fisker Karma – Uncompromised Responsible Luxury
Happy New Year BRANDInsiders! We kick-off 2012 with a look at the exciting and innovative 2012 Fisker Karma. The Karma is the “world’s first high performance electric luxury vehicle,” with the freedom to Plug-in or Fill-up. We traveled to Fisker Global Headquarters in Anaheim, California to interview David Harris, Digital Marketing Manager at Fisker. Parts one … Continue reading »
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