In this webisode of BRANDInsider, we take a look at Scion’s newest model, the 2013 Scion FR-S. We spoke with Jack Hollis, Vice President for Scion, about the new 2013 Scion FR-S [Front-engine Rear-drive Sport]. The FR-S concept model was on display and wowed the crowd at the 2011 Los Angeles Auto Show.
2013 Scion FR-S- a New Breed of Scion
The FR-S is Scion’s fifth model and the automaker’s first rear-wheel drive vehicle designed to appeal to the Scion driving and racing enthusiasts. As Hollis tells BRANDInsider, the FR-S is a “pure-balanced performance car”, featuring a2.0 liter, front mounted 200hp Boxer engine wrapped in a lightweight design and compact size. Scion will offer a variety of cool options & accessories that can be added to the FR-S.
2013 Scion FR-S & Driving Enthusiasts
With the release of the 2013 FR-S the Scion brand will gain additional credibility and influence in the racing & drift circuits. According to Hollis, many of the Scion Racing teams are passionate advocates of Scion and often modify their vehicles for RWD drift, drag, and road-rally races. The FR-S is a potent and paramount addition delivering power, performance and agility, to the Scion lineup.
From Concept to Production
Since this webisode was shot, Scion released the production-ready 2013 Scion FR-S. Prior to the production launch, VP of Scion,Jack Hollis, told BRANDInsider that 90% of the concept shown at the LA Auto Show would be transferred into the production-ready model, which was indeed true as you see here.
We want to hear from you? What are your thoughts on the FR-S? What does the new car do for the Scion brand?
Pingback: Brand Spotlight Part II: 2012 Scion iQ & Positioning the Brand » BRANDInsider.tv - Strategies. Insight. Perspective.