Dec
20

Brand Spotlight Part II: 2012 Scion iQ & Positioning the Brand

In part II of this webisode of BRANDInsider, we continue our interview with Jack Hollis, Vice President of Scion. Hollis introduces the new 2012 Scion iQ. The iQ will expand the Scion lineup from the three current models including the tC, xB and xD. The iQ will target the young consumer who is “a city … Continue reading »

Dec
12

Brand Spotlight – Scion and the 2013 Scion FR-S

In this webisode of BRANDInsider, we take a look at Scion’s newest model, the 2013 Scion FR-S. We spoke with  Jack Hollis, Vice President for Scion, about the  new 2013 Scion FR-S [Front-engine Rear-drive Sport].  The FR-S concept model was on display and wowed the crowd at the 2011 Los Angeles Auto Show. 2013 Scion FR-S- a … Continue reading »

Dec
05

Ford Brand Spotlight & the 2012 Ford Fusion Hybrid

In this episode of BRANDInsider, Travis Calhoun, Marketing Development  Manager at Ford Motor Company gives us a personal interview and walk-around of the new 2012 Ford Fusion Hybrid plus some insight on the Ford brand direction and strategy. 2012 Ford Fusion Hybrid Ford featured the 2012 Fusion Hybrid at the 2011 Orange County International Auto … Continue reading »

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