Acura, competing more in the Youthful Market-2012 TSX in spotlight.
Acura is banking on increasing their market share in the youthful market from automakers like Audi, Scion, and Volkswagen, by introducing the 2012 TSX Special Edition. This Entry Premium Market model extension of the TSX is designed to target and appeal to young college professionals who have been loyal to the Acura brand or looking to step up to the luxury brand. These customers are called image seekers, consumers that will appreciate the styling and performance of the vehicle while addressing their need to identify with their growing personal and professional success.
With the target audience in mind, the 2012 TSX Special Edition has been designed to appeal to young professionals from the inside out. The Special Edition Package includes a new bumper fascia, unique side sills, an exclusive “Special Edition” badge on the trunk lid and 17.5 inch alloy wheels.
Not only will the TSX SE look youthful, it will run with added zeal on the road as well. Acura has installed a 2.4 liter 4 cylinder engine with either a close ratio 6 speed manual or the Sequential SportShift 5-speed automatic transmission.
Inside, the TSX Special Edition has a very sporty look. The seats are perforated with Black Lux Suede® inserts with Red backing and unique red stitching used around the interior, combined with red lighting cues for the instrument cluster gauges, overhead and foot-well areas.
Recap: With a sporty interior, powerful yet fuel efficient engine, an aggressive exterior, and an affordable entry level luxury segment price, Acura is looking to attract the next generation of luxury oriented young professional, to the brand.