BRANDInsider.tv – Strategies. Insight. Perspective.

The Honda brand is built around several key pillars, two of which are fuel economy and environmental awareness. Honda says that environmental technology has and will continue to be at the forefront of the brand. With the success of the Toyota Prius hybrid, people forget that Honda was actually first to the market with a hybrid, the Honda Insight. Now they are introducing the electric Honda Fit EV.

While Honda has never been flashy, always conservative; you know what you are going to get from a Honda. But will predictability be enough for consumers in today’s changing marketplace? Find out what Chris Martin, senior public relations administrator of Honda, had to say about the brand, its products and the road ahead.