2016 Honda HR-V, an inside look. It’s official… small is in!


• All new vehicle in Honda lineup

• 1.8-liter four-cylinder engine / 138 hp & 127 p/ft of torque

• Rear seatbacks fold down yielding an impressive 59 cu/ft of cargo space

• 10 inches shorter than CR-V

• Three trim levels offered w/ rearview camera, Bluetooth phone connectivity & Pandora Internet radio

• Safety features include antilock brakes, stability and traction control. EX models come with Honda’s LaneWatch blind-spot warning system

• Available Spring 2015

Here are some highlights from Edmunds.com review:

The HR-V will be built on an enlarged version of the Fit (which was redesigned for 2015 and made slightly shorter, wider and roomier, particularly for those in the rear seats). At 10 inches shorter in overall length, 1.5 inches shorter in height and 2 inches narrower than the CR-V, the HR-V offers an alternative for those who need space for passengers and gear without the family-sized footprint.

Power & Performance Features: 
The 2016 HR-V might share the Fit’s chassis, but under the hood it borrows the Civics’ 1.8-liter four-cylinder engine. It’s rated at 138 horsepower and 127 pound-feet of torque (slightly less than it produces in the Civic).

The four-cylinder will pair with either a continuously variable transmission (CVT) or a six-speed manual. Manual transmission is only available with front-wheel drive. All-wheel drive is an option.

Body Styles and Trim Levels:
The 2016 Honda HR-V will be offered in LX, EX and EX-L trims. Standard equipment includes alloy wheels, full power accessories, a rearview camera, Bluetooth phone connectivity and Pandora Internet radio. Features on upper trims include keyless entry and ignition, a sunroof, heated front seats, leather upholstery, satellite and HD radio, a fully integrated navigation system and a 7-inch touch-screen display.

Safety Features:
The 2016 Honda HR-V will offer antilock brakes, stability and traction control, front-side airbags, full-length side curtain airbags, hill-start assist and a multi-angle rearview camera. EX models come with Honda’s LaneWatch blind-spot warning system, which displays an image from a camera in the passenger-side mirror on the center console display.

Market Launch & Pricing:
Pricing: Base model expected around $20K with loaded trim levels in the $24K range. The HR-V is on sale in the spring of 2015, late April-May. There is talk of a sportier, turbocharged version to There is talk of a sportier, turbocharged version to follow the launch of the standard model, and a hybrid model is possible for the U.S. if initial sales are strong. For more details go to Edmunds.com






  • Hyundai will offer the new Tucson Fuel Cell Hydroden-Powered Elecrtric Vehicle To So Cal Customers First
  • New Tucson Fuel Cell Engine Named to Ward’s 10 Best Engines List
  • Hyundais Tucson Fuel Cell NameD Finalist for 2015 Green suv of the year


Lease for $499 Per Month

Hyundai today announced plans to offer its next-generation Tucson Fuel Cell vehicle for the U.S. market for just $499 per month lease, including unlimited free hydrogen refueling and At Your Service Valet Maintenance at no extra cost. For the first time, retail consumers will be able to put a mass-produced, federally certified hydrogen fuel cell vehicle in their driveways, with early availability beginning at several Southern California Hyundai dealers before rolling out nationally.



Hyundai Motor’s zero-emission fuel cell engine, which debuted on the 2015 Tucson, has been recognized as the first engine of its kind in the annual Ward’s 10 Best Engines by WardsAuto World. The Ward’s Auto World editors tested and named the most sophisticated engines available on the market today.


Named 2015 Green SUV of the Year Finalist

Hyundai’s Tucson Fuel Cell, the first mass-produced fuel cell vehicle available for consumer lease, was named a finalist for Green Car Journal’s 2015 Green SUV of the Year™. The Green SUV of the Year™ winner will be announced at a press conference during the Washington Auto Show in Washington, D.C. on Jan. 22, 2015.


2016 Kia Sorento Overview


·         Beautifully Redesigned CUV is Packed with Premium Materials and Amenities

·         Offers More Headroom and Legroom in All Three Rows

·         Capable Enough to Handle any Adventure-Seeker’s Lifestyle

·         With a new 2.0-liter turbocharged engine option as well as a stronger body structure, longer wheelbase and dynamic driving improvements,

·         Sorento delivers a premium utility experience

·         Kia’s popular U.S.-built* Sorento is the first CUV to offer Clari-FiTM1 digital music reconstruction technology by Harman


Kia says that the 2016 Sorento is more capable than ever before with increased towing capacity, more room for passengers and their gear and a newly available turbocharged engine. Kia’s design and engineering teams focused on a stronger body structure, delivering premium-grade NVH reduction and providing the driving confidence to enable the active lifestyle CUV owners covet. Sorento buyers have their choice of three engines, including a new 2.0-liter turbocharged four cylinder, the silky smooth 3.3-liter V6 and an improved 2.4-liter normally aspirated inline-4. Standard premium features and luxurious amenities will be available across five trim levels – L, LX, EX, SX and SXL – when U.S. sales begin in January, 2015.

“The all-new Sorento does deliver “class-up premium materials and features in a more capable package,” said Orth Hedrick, Vice President, Product Planning, KMA. The 2016 Sorento sets Kia’s new standard for the blending of refinement and capability.”


Inspired Exterior
Overall, the all-new Sorento takes on a brawnier, more planted stance, communicating its edginess and rugged personality. The clean profile is easily recognizable as Sorento, enhanced with stronger shoulders and a long hood to deliver a more aerodynamic and sleek appearance. Combining a significantly longer 109.4-inch wheelbase (up 3.1 inches) and overall width that’s broadened to 74.4 inches (increased by 0.2 inches), the Sorento’s packaging is more efficient and allows for greater interior room.  The aggressively styled front end, with its narrower headlight design, is an evolution of the upper fascia seen on the Cross GT concept and bears a strong family resemblance to the all-new highly praised Sedona multipurpose vehicle. Distinctive LED positioning lights set the Sorento apart from others in the midsize CUV segment.

Premium enhancements include available LED rear dimensional tail lamps and LED fog lamps.  The Sorento’s muscular body sits atop four new alloy wheel designs ranging from 17 to 19 inches, depending on trim level.

Class-Up Interior
With an overall interior theme focused on the stability of a horizontal plane, the design motif provides a strong foundation for the premium textures and high-quality materials found throughout the 2016 Sorento’s cabin.  The liberal application of soft-touch materials is particularly evident around the instrument panel, center console and door panels.

Depending on trim level, the 2016 Sorento comes with standard 40/20/40 second-row folding five-passenger (4-cylinder models) or 50/50 folding third-row seven-passenger (V6 models) seating configurations. The seating system of the new Sorento is designed to offer optimum comfort and ideal seating positions to fulfill the needs of every occupant. For added luxury, also available are heated and ventilated front seats, heated rear seats, 14-way power driver and 8-way power passenger seats, driver’s seat thigh extension, a 4-way headrest with one-button adjustment, dual-zone HVAC and Kia’s second-generation panoramic sunroof, as well as available premium Nappa leather trim seating surfaces, similar to those found in Kia’s luxury flagship sedan, the K900. Overall cargo volume in the new Sorento increases from 72.5 cu.-ft. to 74 cu.-ft., while cargo volume behind the 3rd row increases from 9.1 cu.-ft. to 11 cu.-ft., providing increased space for essentials and active-lifestyle equipment without sacrificing rear-passenger room.  In addition, an easy-folding lever allows various seating arrangements, flexible luggage space and greater overall versatility.  Users can fold the second-row seatback without opening the rear door by pulling the lever mounted on the luggage-area side trim. This feature allows quick and easy loading of large cargo.

The available premium sound system is well suited to Sorento’s now-more-upscale interior environment.  Piping in music from an available 630-watt, 12-speaker Infinity®2 stereo system with an 11-channel amplifier, audiophile sound has gone mobile in the Sorento with the addition of Clari-Fi technology. Clari–Fi works in real-time to rebuild audio details lost in digitally compressed music via an algorithm that intelligently and seamlessly reconstructs the material to restore to the listening experience, regardless of the source. With Clari-Fi, music sounds cleaner, crisper, wider and more dynamic.


Progressive Technology – UVO3
New in the 2016 Sorento, four additional UVO eServices are now available: Geo-fencing, Speed Alert, Curfew Alert and Driving Score3.  Additionally, with the introduction of the Kia App store4, select apps can be downloaded for free from iTunes®5 or Google PlaySM6.  The Kia app connector is now available for partnership with the content community for downloading apps such as Yelp®7, while Soundhound, Pandora®8 and iHeart® Radio9 (late availability) come preloaded.  Many more new technologies for comfort and convenience are featured in the new UVO system, including Siri® “Eyes Free”5 and Local Search – powered by Google® – for finding locations, addresses and points of interest.  Sirius XM Travel Link10, offering access to traffic, weather, fuel prices, sports scores, stock information and movie times, keeps you well connected while taking those weekend excursions in the Sorento.

Accessed through a crystal-clear 8-inch capacitive-touch color screen, the available navigation11 system features SD card storage for MAP DATA and USB 2.0 support for high-speed updates as well as integrated rear backup camera12, Bluetooth®13 hands-free support and UVO voice recognition.  A 4.3-inch TFT color touch screen is standard and also incorporates Bluetooth, and UVO voice recognition capability.


Lexus LF-C2 Concept Dazzles in LA With World Premiere of 2+2 Roadster

Open Air Luxury GT Concept Explores The Lexus Brand’s Design Themes 

The Lexus LF-C2 concept made its global debut at the 2014 Los Angeles Auto Show. The LF-C2 concept is a design study in the form of a 2+2 roadster and explores key styling themes involved in the Lexus brand’s future, bolder styling direction. The LF-C2 is also a luxury Grand Touring concept inspired by the brand’s passion for driving.
The LF-C2 concept shows what’s in store for our brand’s future design direction,” said Jeff Bracken, Lexus group vice president and general manager. “This concept shows consumers around the world Lexus’ devotion to emotional designs as well as our passion for an exceptional driving experience.”


The LF-C2 concept involves a highly styled 2+2 layout, and is derived from a pure and simple sports coupe idea. Its open-air design allows the driver and passengers to feel the wind through their hair, while enjoying the car’s performance characteristics on their favorite twisty road. As a roadster concept, the LF-C2 concept does not have any kind of top covering the cabin.
The exterior styling of the LF-C2 was influenced by the way various surface shapes interact with different types of light. Designers created edges, planes and curvature that would allow the LF-C2 to exude a different character when seen from different angles and under different lighting conditions. This objective when combined with Lexus’ layered paint process results in a striking and progressive interpretation of an open top luxury GT.
The front fascia of the LF-C2 is highlighted by a more experimental expression of Lexus’ signature spindle-shaped grille. The concept’s grille features a refined braided mesh theme that exemplifies Lexus’ high level of craftsmanship and changes its appearance when viewed from different angles and lighting conditions. It sits between triangle-shaped LED headlights, a signature element of Lexus sports cars, and stylish indicator lamps that initiate the character line of the LF-C2. The character line sweeps through the car’s arrow-shaped body and ends at the abbreviated rear deck. Vents in the front bumper send cool air to the brakes as well as help manage airflow through the body to help keep the front end stable at high speed.

The LF-C2’s profile shows a swooping line from the car’s front bumper fin to the steeply-angled A-pillar. Small vents in the side sills direct air to the rear brakes and out the fin-like rear diffusers. The rear end of the LF-C2 is highlighted by Lexus L-shaped taillight bulbs, an exhaust system with chrome-covered quad exhaust tips, and an expressive new rear diffuser design. The concept’s impactful stance is planted by five-spoke 20-inch alloy wheels.

Step inside, and the LF-C2 treats its occupants to a luxurious and spacious cabin that flawlessly matches the sporty elegance of the exterior. The exterior extends into the cabin as the center console originates from the rear deck and runs down the length of the cabin all the way to the dashboard. The dashboard design is presents functional simplicity with an attractive-yet-straightforward instrument cluster, a central video monitor controlled by a Remote Touchpad on the center console and a classically-styled analog clock placed between the central air vents. The thick leather-wrapped steering wheel implies that this is a driver’s car, as do the form-fitting seats.


The inviting cabin of the LF-C2 blends the open-air excitement that results from an eye-catching roadster blended with a heavy dose of Lexus luxury.

LF-C2 Specifications

Length 4,715 mm 185.6 inches
Width 1,840 mm 72.4 inches
Height 1,385 mm 54.5 inches




Lexus Shatters Limits with First-Ever 2015 RC F Performance Coupe

Car enthusiasts were in awe when they visited the Lexus exhibit and witnessed the exciting and highly-anticipated RC Coupe and RC F Performance Coupe at the  recent 2014 Los Angeles Auto Show.

The all-new RC and RC F will make a bold statement and unleash an aggressive attitude with a low, long and sleek design. The RC swaggers with a striking exterior and is infused with a strong sports car aesthetic and pure Lexus luxury. The RC interior is strongly inspired by the LFA supercar and the RC F features racecar-inspired sculpted front seats and unique “F” line exclusive stitching on the steering wheel and shift knob.


“RC and RC F highlight Lexus’ continued progress in engineering vehicles that push boundaries in both design and performance,” said Brian Smith, Lexus vice president of marketing. This vehicle represents the goal of breaking barriers and speaks to adventurous consumers who are looking for the next big thing.

Faster, Sharper, Lower, Wider – All-New Lexus RC F Performance Coupe Elevates the Driving Experience

At a Glance:

·         The RC F is Lexus’ Most Powerful V8 Engine and generates more than 450 Horsepower and 383 ib.-ft. of torque.

·         It is the latest iteration of the F marquee in a coupe body style.

·         The RC F is Lexus’-first use of torque vectoring differential for incredible cornering. The dash features purpose designed instrumentation and sport seats.

Driving Dynamics with More Power and Usability
The RC F has an all-new 5.0-liter 32-valve V8 engine that will provide increased maximum power at higher engine rpm than previously possible. For the first time in a Lexus performance engine, the RC F uses the Atkinson cycle at cruising speeds for enhanced fuel economy and then switches to the Otto cycle at higher rpm to develop impressive performance levels.

A uniquely tuned eight-speed Sports Direct Shift (SPDS) transmission improves linear throttle response. It helps the driver control the torque and power precisely as it is applied. The newly calibrated VDIM adds a vertical G-sensor to provide greater vehicle stability

Torque Vectoring Differential
The RC F uses a Torque Vectoring Differential (TVD), a first in a Lexus, to increase driving performance.  It has three operating modes:

  • Standard for a balance of nimble performance and stability;
  • Slalom for emphasis on nimble steering response; and
  • Track to help with consistent stability, ensuring the vehicle stays on the intended corning line as the driver applies more throttle.

The foundation for the vehicle’s mechanical grip is the highly rigid body with large cross-section rocker panels and a very stiff front lower brace. Specialized Lexus manufacturing techniques are also used, including body adhesives, laser-screw welding, laser brazing and multi-spot welding. Grip is further enhanced through use of a wider tire and wheel assembly.

RC F has front and rear coil-spring independent suspension, with monotube gas-filled shock absorbers and ball-jointed stabilizer bars. Unsprung weight is reduced by the adoption of three new 19-inch diameter forged aluminum wheels which minimize tire/wheel assembly mass and maximize rigidity.

Exterior Design
Lexus RC F adds to the stylish body of the new RC coupe on which it is based. The RC F features its own version of the Lexus signature spindle grille which dominates the front of the vehicle from hood line to lower lip. The grille has a subtle F-mesh pattern on the lower half.

In profile view RC F has a unique front hood which raises the peak of the vehicle, creating a powerful side view.

The RC F takes design cues from the Lexus LFA supercar, especially in essential air cooling and aerodynamics. Its hood air vent, such as those on the LFA, combined with front cooling ducts contribute to engine cooling and overall vehicle stability.

As in the LFA, an active rear spoiler is incorporated into the trunk lid to provide down force at speeds of more than 50 mph. The active spoiler is a highlight of RC F’s aerodynamic package which includes careful tuning of the underbody, the intakes in the grille and the front fender vents, and strategic placement of the aero stabilizing fins.

To the side, front fender ducts in the shape of an L also aid cooling performance while adding to the aggressive stance.

The RC F’s available carbon fiber package offers a clear coated carbon fiber roof and active rear spoiler drawn from the LFA production experience.

Interior Design
Uniquely designed components, including combination meters, the steering wheel, seats, ornamentation and pedals, convey a sense of connection with the driver that only a Lexus F performance model can achieve.

RC F’s all-new combination meters are further developed from LFA while also referencing aircraft cockpit instruments. The meters provide a wide range of easy to read information for the various drive modes.

The driver’s connection to the RC F is paramount. The RC F debuts a Lexus-first elliptical cross-section thick grip steering wheel for greater control during performance driving. The placement, shape and operation of paddle shifters make it easier to change gears on the track and in other performance circumstances.

The all-new high back seats have been designed for exceptional holding performance. An integrated foaming technique creates a highly supportive and taut fitting seat with trim material that stays fixed.

2015 Lexus RC F
Horsepower More than 450 hp
Torque More than 383 lb.-ft.
Transmission Eight-speed Sports Direct Shift (SPDS)
Seating Capacity 4
Overall Length 185.2 in.
Width 72.8 in.
Height 54.7 in.
Wheelbase 107.5 in.
Driven Wheels Rear Wheel Drive
Curb Weight Targets less than 3,968 lbs.
Brake Type Four-wheel power assisted disc brakes (Brembo

manufactured for Lexus) with Anti-lock Braking 
System (ABS) and Electronic Brake force
Distribution (EBD) and Brake Assist (BA)

Wheel size 
(front and rear)
Fr  19” x 9”
Rr  19” x  10”
Tires size Fr 255/35/19
Rr 275/35/19
0 – 60 mph Targets faster than IS F
Top speed Estimated 168 mph (electronically limited)
MPG (City/Hwy/Comb.) Targets better than IS F



The Toyota Mirai Brings the Future to Your Driveway

For the second time in a generation, Toyota has re-imagined the future of mobility.
The Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but it uses no gasoline and emits nothing but water vapor. The groundbreaking fuel cell electric vehicle is powered by hydrogen, re-fuels in about five minutes, and travels up to 300 miles on a full tank.

Mirai will be available to customers in California beginning in fall 2015, with additional markets tracking the expansion of a convenient hydrogen refueling infrastructure. Powered by an industry-leading fuel cell electric drivetrain and supported by an exceptional 360-degree ownership experience, Mirai marks a turning point for consumer expectations for a zero-emission vehicle.

The Toyota Mirai is an all-electric, four-door, mid-size sedan that emits nothing but water vapor.  Mirai’s fuel cell stack combines hydrogen gas from tanks with oxygen to produce electricity that powers the vehicle. It takes about five minutes to refuel and has a range of up to 300 miles.

“The first Toyota Mirai drivers will be trailblazers and lead drivers into the future,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc.


From Concept to Commitment – Scion Announces New Product Plans with iM

Start planning that next adventure; a new ride is on its way. After revealing the iM Concept car at the Los Angeles Auto Show, Scion announced that a production version of the versatile five-door compact hatchback will be coming to dealerships in 2015. Fans will get a first look at the road-ready, sporty ride – and another new Scion model – at the New York International Auto Show in April.


30 World Debuts Scheduled for 2014 Los Angeles Auto Show

The Los Angeles Auto Show unveiled 30 world debuts, totaling 60 vehicle unveilings overall in front of a global audience. The show kicked off with three press event days, Nov., 18-20 and opens to the public Nov., 21-30, at the Los Angeles Convention Center. Almost every manufacturer has news to make in Los Angeles, but several automakers stand out with multiple global premieres of significant new vehicles.

Audi presented one of its biggest LA Auto Shows to date, with up to eight total debuts, three of which are global, all presented by chairman of the board, Rupert Stadler. Mercedes-Benz featured three world premieres, which were showcased alongside the brand’s two North American debuts, while Porsche held several world reveals. Mazda featured three global premieres, one of which is an all-new vehicle. BMW presented two world debuts and three North American debuts, and Chevrolet committed to two global premieres.

Cadillac has already announced its world reveal of the high-performance 2015 ATS-V, while Chrysler introduced its completely refreshed 300 and 300C models.

Scion unveiled a global premiere of an all-new vehicle, the iM. Other brands making big statements with world premieres include Acura, Lexus, Toyota and Volkswagen.

The LA Auto Show is one of the premiere shows in North America and it’s always on the cutting edge presenting the latest in new technology, alternative fuel vehicles,  the largest luxury vehicle collection and the latest concepts and future design ideas. It is also a place where nearly a million car enthusiast come each year for a “hands-on”, get behind the wheel experience as part of their new car shopping experience.

About the Los Angeles Auto Show and Connected Car Expo

The Los Angeles Auto Show was founded in 1907, and is the first major North American auto show of the season each year.   The Connected Car Expo (CCE) is the automotive industry’s most comprehensive showcase of new mobility solutions. The LA Auto Show is endorsed by the Greater L.A. New Car Dealer Association and is operated by ANSA Productions. To receive the latest show news and information, follow the Los Angeles Auto Show on Twitter at twitter.com/LAAutoShow or via Facebook at facebook.com/LosAngelesAutoShow and sign up for alerts at www.LAAutoShow.com. For more information on CCE please visit http://connectedcarexpo.com/


Amp Your Social Media Strategy with Video Content

Get the Edge With Video
The Value of Social Sharing Social media dominates the global communication and information share of today’s society. Video content can greatly amplify your social media marketing on all spheres of the social platform. Wahoo’s, fresh serve restaurants, got into social media marketing before social media was even defined.  We recently sat down with Ed Santos, Creative Director, “of everything good”, as Eddy likes to say, for an in-depth video conversation that produced a series of five webisodes that profile the brands maverick-style, history, menu, culture and marketing strategy, that contribute to its success. There’s no doubt that video content can help  brands or companies get the edge in the world of social media marketing.

The Value of Social Sharing
Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it. Companies that have not yet jumped on the video content train are wasting an opportunity. A great way to test the waters is to create a short, highly shareable video. It could be about your brand identity, culture, products, events, behind the scenes processes, services or operations, etc. The list goes on and on depending on what you want to share with your audience. Once you start sharing, fans will connect and share content and let you know more about what they want, like and enjoy about your brand.

Social Media = Social Capital

PeoplematrixSocial media marketing engages your audience, builds awareness and grows your fan base. Social networks are becoming more and more central to the modern way of life, and social sharing is highly valuable to companies seeking to promote their brand, products or services. Social networks harness a great deal of social capital.  With effective social video content, your company can harness this capital to attract a wide, captive audience.  A strong social media strategy could mean big rewards in terms of website traffic, lead generation and SEO for your company.

Everyone has a story to tell…what’s yours?


Excerpts from Social Media Today.


How to Protect Your Brand

Protecting your brand both online and off from pirated brand name and trademark abuse can cost save companies literally millions of dollars in lost revenue, stolen by phony knock-off websites with closely matching brand website domain names. We shot an informative and enlightening series of interviews with a leading company in the field CitizenHawk, who’s singled minded purpose is protecting brands, large and small. What they have to say could help save your brand or your clients brand from major revenue loss and a black eye on your brand’s image.

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